basic information
|
school : |
school of economics and management |
gender： |
female |
date of birth： |
197209 |
title： |
associate professor |
education： |
masterof management |
tutor： |
master degree |
interest of research: |
marketing management, service marketing, consumerbehavior |
academic background
from september 1990to july 1994, zhongnan university of finance and law, bachelor's degree in economics，majored in marketing;
from september 2002to july 2005, hubei university of technology, master's degree of management;
from september 2000to july 2003,zhongnan university of finance and law,master's degree of management;
oversea visiting
2014/01-2014/04,teaching and research experiences exchange of majoring economic﹠management in lambton college, sarnia, canada.
2006/08-2007/03,visiting scholar in chuo university, japan
2004/01-2004/02,vocational teacher training in the bournemouth poole college, uk
since july 1994, i have been teaching at the school of economics and management at hubei university of technology as an associate professor. main research areas: marketing management,service marketing,consumerbehavior
enrollment information
1. admissiondisciplines: business administration
2. researchdirection:marketingmanagement,service marketing,consumerbehavior，
3. enrollmentyear: 2023-2024
recent research work
in 2018, paper“research on influencing factors of information acceptance willingness in social media”
in 2018, published a book titled“marketing”